Leading growth design for the Microsoft 365 Copilot app launch — designing adoption and upsell experiences that drove measurable revenue impact across global markets.
I helped lead growth design for the launch of the new Microsoft 365 Copilot app, focusing on adoption and upsell experiences. The brief was to introduce Copilot to millions of existing Microsoft 365 users in a way that felt native and worth paying for, not bolted on — and to do it at a scale few products ever operate at.
I partnered closely with product, engineering, and marketing teams across the company to design onboarding, upsell, and in-product moments that met users where they already were. Every surface had to comply with legal and regional requirements across dozens of global markets, while still landing a clear, consistent story about what Copilot could do.
The work shipped as new product functionality that directly drove usage and led to millions of dollars in incremental revenue — scaling compliantly across global markets and setting the growth design pattern now reused across the M365 app family.